Resources

Guides for coaches
and the people who hire them

Practical, no-fluff guidance on building a coaching practice and finding the right coach.

Grow your practice

How to get coaching clients in 2025: 12 strategies that actually work

Stop waiting for referrals. Here are the 12 client acquisition strategies working best for coaches right now — from SEO to directories to content.

5 min read

Why every life coach needs a directory listing in 2025

Directory listings now drive 60% of coaching client searches. Here's how to make yours work harder than your website.

9 min read

The best free coaching directory listings in 2025 (ranked)

Which coaching directories actually send you clients? We analysed 9 major platforms and ranked them by conversion, cost, and reach.

Credentials & training

7 min read

Is ICF certification worth it in 2025? An honest breakdown

ICF credentials cost $3,000–$15,000 and hundreds of hours. Here's when they're worth it and when they aren't.

Getting started

6 min read

How to choose your coaching niche (without overthinking it)

The most common mistake new coaches make is being too broad. Here's a simple framework for finding the niche that fits you.

5 min read

Online coaching vs in-person: what the data says in 2025

72% of coaches now work with clients outside their home country. Here's how to decide your format and structure it for maximum results.

Business & pricing

7 min read

How much should you charge for coaching? A 2025 pricing guide

From $50 to $1,000 per session — the data on what coaches actually charge and how to price for where you are in your practice.

Men's coaching

10 min read

The complete guide to men's work coaching: what it is, who it's for, how it works

Men's work is one of the fastest-growing coaching niches. Here's everything you need to know — whether you're a coach or a potential client.

Executive coaching

8 min read

Executive coaching: what it is, what it costs, and how to find the right coach

Executive coaching has a 788% average ROI according to research. Here's what it actually involves and how to find the right person.

Marketing & SEO

11 min read

How coaches get clients from Google (without paying for ads)

SEO is the highest-ROI marketing channel for coaches. Here's the exact strategy to rank for "[your specialty] coach [your city]".

Guides for coachesand the people who hire them